LEARN GREEN/LIVE GREEN PLAN

Summary
Who We Are/Management
What We Do
Our Market
Marketing Plan

Summary

Learn Green / Live Green is holding its’ first annual Summit County event to introduce and educate the community about the benefits of living a more eco-friendly lifestyle. All-Scan, LLC is the holder of this event, which will take place on Saturday, April 18th 2009 at The John S. Knight Center. The Learn Green / Live Green expo will be an annual teaching and sales event supporting the Asthma and Allergy foundation of America, and is our fiscal beneficiary.

Learn Green / Live Green is about living an All-natural, Organic and Eco-Friendly lifestyle.

Event Goal: is to educate and encourage the sales of Organic, All Natural and Eco-Friendly Living.
Mission: to give people the knowledge they need to make their NEXT ACTION a more sustainable one.

• The Learn Green / Live Green event will have inner and outer building stations set up with demonstrators and information providing the public complete understanding of what and how things in the community are recycled. The small changes people can make to help the environment and even make money in the process. People will learn how to recycle all paper, including food containers and cardboard, plastic, glass, foam including packaging inserts and even how to turn food scraps into organic fertilizer.

Who We Are (BIO)/Management (Positions)

Suzanne Lee Balch:
Event Coordinator/Executive Sales Manager
Learn Green/Live Green, DBA (All-Scan)
3405 Yukon Rd.
Stow, Ohio 44224
330-328-5825

My eight years as manager and coordinator of fundraising events at Outback Steakhouse has given me the experience and knowledge to head this event. I worked for Points Ahead Marketing and Pattison Products running diversified events, Hoop it up tournaments, and Cleveland Indians Baseball Fundraisers, which benefited local charities. I worked for Repros, Inc., as one of their top sales executives, for the past six years. Repros, Inc. is also a partial incline donor of large format printing for the Learn Green / Live Green event. Repros, Inc. led me to my current position with All-Scan. All-Scan, as of September 15, has given me their permission to run my part of All-Scan as DBA Learn Green / Live Green until April 19, 2009. I am a Mother of a 2 year-old son. He has such severe asthma and allergies that I had to transform our day to day living and seek out the most benign products and foods to keep him healthy. When I started the Learn Green / Live Green Mission, I learned that Northeast Ohio is a somewhat difficult place to find these products and services and that we were not very eco-friendly, but within the last six months, my opinion is changing. Our community is stepping up its efforts to educate businesses and consumers and I have made this my personal mission to help them. I am coordinating this grassroots event called Learn Green / Live Green, which is held by All-Scan, LLC, with the purpose of educating Northeast Ohio businesses and families about the benefits of living a more eco-friendly and healthy lifestyle. This started as just a name and idea and has blossomed into an expo and fundraising event for The Asthma and Allergy Foundation of America, who we thank for their agreement to be our fiscal beneficiary.

All-Scan, LLC: 13445 Hathaway Road, Garfield Heights, Ohio 44125


Lisa Ann Kleines:
Account Executive
Foxwood Drive
Akron, Ohio 44313
330-864-0420

I worked for Estee Lauder as a sales associate and was one of the top three in the state of Ohio in multiple sales, while attending the University of Akron. I received my degree in Communications and Theater arts and went on to be an Account Coordinator with Lancôme cosmetics. Like any mother, I have dedicated a lot of time and love to my children, their schools, and activities. I worked for six years doing window treatments for Curtain Connection based in Montrose and the last four years I have decorated high-end homes for the holidays with Business Interiors and Environments, interior design division. With my eldest child starting the University of Akron I made the decision to venture back into the work force last year at a boutique in Pilgrim Square, called The Garment District. I worked there for one year until the owner gave up her lease. At the same time I started working with Suzanne, as an account executive for the Learn Green / Live Green expo. The best way to describe my business ability is that I care about people and I am willing to sacrifice for it. Through our local school systems, church, and my work with Business Interiors and Environments I have been able to contact and obtain a wide variety of interest and support for Learn Green / Live Green event. I look forward to helping Learn Green / Live Green blossom into a burgeoning business.

What We Do

• Suzanne Balch, Lisa Kleines and several other asthma and allergy supporters have banned together to give, Learn Green / Live Green a face in Summit County, Ohio. We have built an event called Learn Green / Live Green and have created an atmosphere to target businesses and families. We diversified this event to bring together all aspects of Living Green.
  Our vendor’s range from Air purification, Solar, Ecology, to Organic and All-Natural Foods, Health Care products, and Fair Trade clothing, and much, much more.

Our Market

This event is aiming to attract people of any age, race or religion who want to Buy Green and Play Green.

This fun, festive and informative one-day expo is targeted to both businesses and families. Adults and children alike, will be entertained, educated and inspired to take action for making a difference towards a healthier body and a greener tomorrow.

We researched community events in Ohio for a period of five months and brought back every positive aspect concerning a successful event. We found the only way to attract the entire community was to make this event fun and festive, while being educational. Everyone and every business wants to do the right thing, but they need to know that it only takes small steps to create environmental change.

• The Learn Green/Live Green is the first of its’ kind to hit Summit County. Events of this nature have attracted attendance of up to 22,000 people. We built a www.learngreenlivegreen.com website for our community which will eventually be a community newsletter and Summit County, Ohio Green Business Directory. Green exhibits of this caliber have received as many as 26,000 visits during the week of the Expo.
• With the Venue being at one of the largest and most well known events sites in Akron, Ohio, we plan to have a 1st year attendance of as many as 7,000 patrons.

Marketing Plan

Local and Newswire advertising:

**Learn Green / Live Green advertising will range from, but is not limited to:
Fox 8 News, Fox 8 Morning Show (Days prior to event), 89.7 WKSU, 91.3 The Summit (including web blast), 98.1 WKDD, EarthWatch Ohio, Inc. (including web blast), The Akron Beacon Journal, The Plain Dealer, The Mimi, The Medina County Gazette, The City of Cuyahoga Falls, Local Chambers of Commerce, Falls News Press, Stow sentry, Akron/Summit Convention Visitors Bureau, and our local school systems. Press releases hit newswire Tuesday, September 16th, 2008. Press releases will also be sent to businesses inquiring about sustainability, Ohio event sites, and a community-wide contact list of green business supporters. All of the advertisers, plus a yard sign campaign, introducing www.learngreenlivegreen..com. In addition select exhibitors will be sending a web blast to area contacts. Advertising for the Learn Green / Live Green event has grown on a weekly basis.

Print Advertising:

• Program: Given at Expo, to be used as a year round community resource guide.
• Event signage- (Including John S. Knight Center Outside display)
• Tri-fold Brochures
• Poster
• Print advertising, local newspapers
• Website with description and link, creating Ohio Green Directory on Learn Green/Live Green website
• Links and web blasts from exhibitors and City Chambers of Commerce
• Local stories on website, local green building and activity
• Local story picked up from newspaper media
• V.I.P. invitation guest list

List of Participants